It's all in the details

It’s not often I get to be a designer these days; running a brand and a business means that I’m always busy with something else.

But these were delivered this month and I had to say something about them.

They're our new care labels. They’re made of unbleached cotton tape with a centre fold and printed both sides. And what’s to be so excited about? Well it’s these little details that really matter me, when I’m designing our pieces. They might cost a bit more, they definitely take a bit longer to develop, and you guys may not really notice - but I know they’re there, and I know that they add just that little bit extra, every time you wear our pieces.

Watch out for them on our new styles, arriving September.