What is wellbeing? And is a daily sense of wellbeing actually possible in today’s world?

Founded by British designer and environmentalist Alex Elliot, elliot. is more than just a clothing brand. It represents a movement toward creating beautiful, comfortable, and sustainable fashion that respects both people and the planet.

Huge steps are being taken to innovate and reform, creating incredible advancements in new fibre technologies and production methods.

Catch up on our last half year - behind the scenes.

Using only organic cotton and globally certified dye processes (meaning they are free from harmful chemicals and toxins) we are developing a range that aims to be both kind to your skin and to the planet.

We have all the answers we need, right here inside us. We just have to be brave enough to listen - and take action.

As we move into Summer, it is time to start taking notice. How do I feel when I wake up in the morning? How do I feel as I move through the day?

After 15 years of designing for luxury brands, high street names, and fast fashion brands, Alex Elliot was becoming disillusioned with some of the practices she was seeing. So she decided to start doing things her own way.

When was the last time you made space in your diary to do nothing? To stare out of the window, to daydream?

With the green economy ever growing, Sublime Magazine shines a spotlight on their top Sustainable Ecopreneurs, spanning fashion to superfoods. We were delighted to be one of the brands selected.

As humans, we are genetically programmed to keep ourselves safe and to protect ourselves from harm, but what happens when that defence mechanism goes too far?

Forgiveness is one of the hardest skills to learn, but possibly one of the most useful. It can create freedom where there has been rigidity, peace where there has been turmoil.

Bad things do and will happen, but we don’t have to be ruled by them, or controlled by them.

Step by step, breath by breath, I appreciate the new leaves, the green of the new grass.

The kindness and support we find easy to offer to friends and family, can be much harder to give to ourselves, and we are often hard on ourselves in ways that we would never be to others.

If we are looking outside of ourself for answers, we will most likely discover what’s right for someone else, but rarely, what is right for us.

If we truly care about our planet, it is ever more clearly down to us, as individuals, to do what we can.

I still love giving and receiving gifts, but I these days, I think more consciously about how I shop for both myself and for others.

‘Mindfulness’ may have become a part of our everyday - but do we know what it really means?

If you have ever come home from a holiday more exhausted than when you left, I can relate.