Sublime Magazine's Ecopreneurs 2023

Designer and founder, Alex Elliot

With the green economy ever growing, Sublime Magazine shines a spotlight on their top Sustainable Ecopreneurs, spanning fashion to superfoods. We were delighted to be one of the brands selected.

In the summer of 2018, Alex Elliot took off for Hong Kong. She had three or four months of freedom ahead - time to rest, restore and rediscover herself - and though she’d booked a return flight, the in-between was as yet unwritten. As it turned out, it was a pivotal point in her career.

Elliot had been working for Philip Green’s Arcadia Group, designing knitwear. ‘At that time, I’d been designing for about 15 years, working for both high-end and high street brands. Burberry, Fred Perry, Wolsey, DKNY - I had had the opportunity to learn from some of the best, and travel the world as I did it,’ she says. But over the years, she had become disenchanted with some of the working practices, becoming increasingly environmentally conscious herself. Designing volume styles in the cheapest yarns, destined for landfill after a short and ignominious life, was the final straw.

‘I needed to do something I could feel good about again, and October 2019 saw the launch of elliot. organics, a range of organic cotton underwear designed with comfort and simplicity in mind,’ Elliot says.

The brand’s first range included just five styles, three of which are still bestsellers today. They’ve since expanded to include nightwear and loungewear, but its founder’s goal is still the same: to create beautiful, timeless pieces that are made to last, that are kind to your skin and to the planet.

All elliot. organics fabrics are sourced from GOTS-certified manufacturers in Europe, and they only work with small, accredited garment factories in Spain and the UK, ensuring fair pay and good working conditions. At the core of it all is Elliot’s deep love and respect for the natural world, and her goal to promote greater environmental awareness.

This article was first published on sublimemagazine.com. You can read the full article here.