Founded by British designer and environmentalist Alex Elliot, elliot. is more than just a clothing brand. It represents a movement toward creating beautiful, comfortable, and sustainable fashion that respects both people and the planet.

Huge steps are being taken to innovate and reform, creating incredible advancements in new fibre technologies and production methods.

Catch up on our last half year - behind the scenes.

Using only organic cotton and globally certified dye processes (meaning they are free from harmful chemicals and toxins) we are developing a range that aims to be both kind to your skin and to the planet.

After 15 years of designing for luxury brands, high street names, and fast fashion brands, Alex Elliot was becoming disillusioned with some of the practices she was seeing. So she decided to start doing things her own way.

In Recognition of Advancing Social & Environmental Sustainability

It felt the same as opening that letter you get telling you your exam results - you want to do it, don’t want to do it… and everything goes slo-mo till you do.