Getting the fit of your bra right is beyond important if you’re looking for all-day comfort, so here is our simple guide to finding your perfect fit.

How do we get comfortable in our own skin? Where do people find that inner glow?

Founded by British designer and environmentalist Alex Elliot, elliot. is more than just a clothing brand. It represents a movement toward creating beautiful, comfortable, and sustainable fashion that respects both people and the planet.

Catch up on our last half year - behind the scenes.